The event built for franchise brands.
100 brand owners. 10 roundtables. One handpicked expert at every table, and no sales pitches. A full day built around the challenges franchise brands are actually facing.
“A very meaningful event. The demographic is different from anything I've seen in years, with high-intent leads. Truly first of its kind.”
“I travelled from Brunei for this event. It was an eye-opening experience. Next time I'll bring my team.”
“Thank you MYFG for connecting brands with buyers. A really nice community event.”
Growing a franchise brand can be lonely and overwhelming. The good news? You're not alone.
Whatever you're facing, chances are someone has already solved it, or is working through it right now. The best part of any conference is the networking and the people you connect with.
I've experienced this first-hand at countless conferences in the US. My wish is to connect all of you together, so we can work through the solutions side by side.
Ten tables. Two rounds. Real conversation.
Most franchise events are expo floors and sales pitches. The Brand Edition is built around facilitated roundtables, where ten business owners sit with one expert partner and work through a challenge they all share.
Founders, C-suite and business owners in one room
Ten seats at every table
Of facilitated, face-to-face discussion
Handpicked experts, never competing at the next table
Which two tables would you sit at?*
Ten real challenges franchise brands are facing. Tap the two you'd bring to the table.
*Roundtable discussion topics are subject to change. You'll lock in your two tables after you register, first come, first served. Each table is capped at ten.
One day. A year's worth of answers.
Brand owners in your corner
Founders, C-suite and business owners building something, all in one room.
Brand owners who care about what you care about
At your two tables, peers working through the same challenges as you, there to support each other.
Handpicked vendors
The backbone of the industry, chosen for what they can teach the room.
Stage sessions
Highly curated to help you get ahead of the game.
Built for franchise brands, and the businesses ready to become one
This is for you if
- You're a founder, CEO, COO or head of franchise development at a franchise brand
- You run an F&B, retail, education, services or wellness brand, from newly registered to established
- You're planning to expand your business through the franchise model
- You're a business owner curious whether franchising is right for you
- You're C-suite and ready to be challenged by peers who've been where you are
This is not for you if
- You're only shopping for a franchise to buy. Our community editions are built for investors and future franchisees.
- You're a supplier hoping to sell to the room. Partner places are by invitation only.
- You want a lecture you can sit through quietly. You'll be asked to share.
- You're not open to discussing real numbers and real mistakes with peers
The full day*
Learn on stage in the morning. Work through real problems together in the afternoon.
*Tentative programme. Speakers and sessions will be announced progressively. Timings are subject to change.
The Franchise Insider so far
Two editions for franchise buyers and investors came first. The Brand Edition is the first built for franchise brands and the businesses ready to franchise.
Two editions in, the Brand Edition brings the same intimate format to the people who build franchise brands.
Handpicked to raise the standard
One partner per category, chosen for what they can teach the room. Tap a partner to see who they are and how they help franchise brands.
More partners to be announced. Tap a logo to learn more.
Reserve your seat
Seats are limited to keep it intentional: small-group discussions, and only the right people in the room.
**RM349 from 11 November 2026
**RM314 from 11 November 2026. Membership is verified with the MFA secretariat.
Secure payment via Billplz. Food and refreshments included.
Get your ticket
Pay securely online. Your confirmation arrives by email.
Join the WhatsApp group
Get updates and meet fellow attendees before the day.
Choose your topics
Lock in the two roundtables you want to join.
See you on 3rd Dec
Come and connect with all of us at HELP University Subang.
Questions, answered
Yes. If you can't make it and want to send a colleague in your place, email myfranchiseguide@gmail.com with their details and we'll update your registration.
An intimate room of franchise brand owners. You'll make real connections with other brands, learn practical ways to build your business from people who've done it, and leave with a clearer plan for 2027.
This is our inaugural Brand Edition. We want to cover our costs and build a great reputation for the years to come. Our partners make that possible, and we're grateful for their support.
After your ticket is confirmed, we'll email you a link to choose the two topics you want to join. Each table is capped at ten, so popular topics fill quickly. Choose early.
Franchise brand owners and their senior team, business owners planning to expand through franchising, and business owners curious whether franchising suits them. If you're only looking to buy a franchise, our community editions are a better fit.
Just check out with the MFA member payment link. Your membership will be verified with the MFA secretariat.
Yes. Your ticket includes morning coffee, a networking lunch and an afternoon break.
Early bird ends 10 November.
Ten tables. Ten seats each. When a table is full, it's full.