MYFG Academy
Trust-led sales, brand scaling, franchise growth systems and founder-led content — taught as working skills, not theory. Every programme is HRD Corp registered and HRD Claimable.
Training Topics
Run as public workshops or in-house corporate training. Stay tuned — more topics are added as we build them out.
For founders and marketing teams who need to turn a strong brand into a system that can grow past the founder. Covers positioning, brand architecture, and how to keep the story consistent as new partners, markets or channels come on board.
Franchise, business investment, licensing, fundraising. A sales approach built for decisions that take months, not minutes — for teams selling opportunities where trust, not pressure, closes the deal.
A practical walkthrough of what it actually takes to expand through franchise, licence or dealer partners — from readiness and positioning through to the sales and support systems that make growth repeatable.
For founders who are the face of their brand, whether they like it or not. Covers how to show up on content consistently, build trust at scale, and turn founder visibility into a real commercial asset.
Inside the Academy
Every programme is hands-on — role play, case studies and practical exercises built in throughout, so what's learned actually gets retained, not just heard once and forgotten.
Live on Stage — Underdog Content Con '26
Format
Open enrolment sessions for individual founders, sales leads and teams who want to join a scheduled public training date.
Delivered on-site or online for a single company's team, built around your brand, offer and sales context.
Selected programmes are HRD Corp registered and HRD Claimable — ask when you apply which claim category applies to your team.
Let's Talk
Tell us which topic you're interested in and whether you're thinking public workshop or in-house training, and we'll get back to you within 24 hours.